Gallery-minded
Use space, proportion and restraint to give every artwork room to hold attention.
01 · Foundation
Art first.
Editorial always.
The brand should feel like a considered gallery experience: culturally grounded, visually generous, quietly confident and centered on the work rather than decoration.
Editorial
Pair expressive serif headlines with clear supporting information and purposeful hierarchy.
Human
Speak with warmth, knowledge and welcome. Avoid language that feels exclusive or overly commercial.
02 · Logo System
A direction,
not yet a logo.
The preferred starting structure places a feather on the left, a vertical dividing line and the words “Bibbs Originals” stacked on the right. The concepts below are a briefing tool for a professional designer—not approved final artwork.
Bibbs Originals
Conceptual feather territory · Not an approved mark
Logo brief to develop
The final system should include a primary horizontal lockup, an independent feather symbol, a stacked or compact lockup, one-color versions, light and dark versions, a favicon and social profile variations.
The feather should feel expressive and hand-drawn without becoming decorative, generic or disconnected from the line quality of Charles Bibbs' artwork.
BibbsOriginals
01 · Editorial QuillElegant, quiet and closest to the current website typography. A strong primary direction.
BibbsOriginals
02 · Paired FeathersMore expressive and energetic. The two feathers can suggest artist and collector, past and future, or art and legacy.
BibbsOriginals
03 · Artist's StrokeA simplified, slightly irregular feather paired with a more expressive wordmark. Best if the designer studies Bibbs' actual line work.
BibbsOriginals
04 · Modern EmblemMore structured and architectural. Useful as a compact stamp, favicon or packaging mark, but less organic than the other directions.
03 · Color
Warm neutrals
frame the work.
The digital palette stays intentionally quiet so the artwork supplies the color. These are the most consistent values found across the current website system.
Gallery Ink#201F1B · Primary text
Deep Panel#25231F · Dark sections
Editorial Paper#F9F9F7 · Primary canvas
Clean White#FEFEFE · Clean canvas
Warm Cream#F3F0E8 · Branded section
Soft Stone#F3F1ED · Alternate section
Warm Gray#716D64 · Eyebrows
Body Gray#6E6961 · Supporting text
Accent status: intentionally unresolved. Do not introduce yellow, gold, rust or another signature accent as a default until one is formally approved. Let artwork color provide emphasis in the meantime.
04 · Typography
Character
meets clarity.
Volkhov carries the artistic and editorial voice. Inter handles navigation, descriptions, metadata, buttons and practical information.
Display Typeface
Volkhov
The artist's hand
Regular 400 · Italic 400 · Bold 700
Headlines, artwork titles, pull quotes
Supporting Typeface
Inter
Current stories, collector guidance, announcements and occasional reflections—presented with clarity and room to breathe.
Regular 400 · Medium 500 · Semibold 600
Body copy, navigation, labels, metadata, calls to action
EyebrowFrom the Journal
Section titleNew From the Studio
IntroductionA concise supporting statement sits beside or beneath the title and explains why the section matters.
Body copyLong-form writing should be comfortable and measured. Keep paragraph columns near 720 pixels and use generous line spacing to support an older, art-focused readership.
05 · Layout and Space
Think in
large canvases.
The system uses wide editorial rails, deliberate asymmetry and generous vertical intervals. Space is an active part of the identity.
1320 pxStandard content rail for most homepage and collection sections.
1440 pxExpanded rail for large editorial and blog headers.
720 pxRecommended maximum width for long-form article paragraphs.
140 pxPreferred desktop top and bottom padding for major “canvas” sections.
Typical mobile gutters are 18 pixels per side. Desktop gutters commonly range from 32 to 64 pixels per side. Use a one-pixel warm-gray rule to organize content without boxing it in.
06 · Components
Quiet signals,
clear actions.
Interactive elements should be unmistakable without competing with the art. Repetition and alignment matter more than ornament.
Primary outlined action
Explore the WorkMinimum height 58 px · 15–17 px Inter Semibold · Uppercase · Wide tracking · Inverted hover
Editorial text link
View Latest Works →Underlined with a thin rule · Use for card and section-level navigation
Standard header anatomy
Recently Added
Latest Works
Eyebrow, expressive title, supporting copy and a thin terminating rule.
07 · Imagery
Artwork is
the visual authority.
Use scale and crop intentionally. Preserve surface, texture and line. Captions may sit outside an image or appear over a restrained gradient when the image can support it.
Full-width / parallax hero
Two-thirds image
Image + storyUse a two-thirds image with an adjacent text column for a narrative turning point or close reading.
Paired square
Paired square
Article-width vertical
Wide, not full-bleed
Artist: Charles Bibbs | Artwork Title CLOSE-UP
Image standards: export in sRGB; use descriptive lowercase filenames with hyphens or underscores; avoid unnecessary enlargement; retain enough resolution for the displayed size; use lazy loading below the opening image; and include meaningful alt text.
08 · Voice and Editorial
Knowledgeable.
Warm. Unforced.
Writing should deepen a reader's relationship with the work. It should invite curiosity and confidence without pressure, jargon or exaggerated claims.
Sound like this
- Thoughtful and culturally aware
- Welcoming to new collectors
- Specific about materials and meaning
- Confident without being grandiose
- Personal, reflective and visually literate
Avoid this
- Hard-sell urgency or artificial scarcity
- Unexplained art-market terminology
- Generic luxury language
- Overly casual social-media phrasing
- Claims that overshadow the artwork
Collecting Art
Practical guidance for new and experienced collectors.
Behind the Work
Meaning, symbolism, cultural context and individual artwork stories.
Studio Notes
Process, materials, works in progress, announcements and reflections.
09 · Still Needed
What completes
the kit.
This guide documents the digital identity that already exists. The following items require formal decisions or original source material before the brand system is complete.
Final feather logo
Primary mark, symbol, wordmark, lockups, clear-space rules and minimum sizes.
Approved accent color
Optional. Select only after testing it against the artwork and accessibility requirements.
Master artwork library
Approved hero images, crops, captions, credits, alt text and usage permissions.
Formal brand narrative
A short approved statement describing purpose, audience, history and positioning.
Contact and legal conventions
Official business name, copyright line, trademark use, addresses and standard credit language.
Social and print extensions
Profile marks, post templates, letterhead, business cards, certificates and packaging standards.
10 · Starter Tokens
A practical
handoff.
Developers may use these variables as a clean starting point. They reflect the most stable decisions in the current website files.
:root {
--cb-paper: #f9f9f7;
--cb-white: #fefefe;
--cb-warm-cream: #f3f0e8;
--cb-soft-stone: #f3f1ed;
--cb-ink: #201f1b;
--cb-deep-panel: #25231f;
--cb-warm-gray: #716d64;
--cb-body-gray: #6e6961;
--cb-rule: rgba(32, 31, 27, 0.19);
--cb-display-font: "Volkhov", Georgia, serif;
--cb-body-font: "Inter", Arial, sans-serif;
--cb-content-width: 1320px;
--cb-wide-width: 1440px;
--cb-reading-width: 720px;
--cb-section-space: 140px;
}